Welcome to the new Lingerie World
Post-pandemic, the consumer-centric market demands a different approach.Women in all developed markets demand ‘wellbeing’, not just the holistic wellness feeling, but a sense of having made the right choice.The pandemic has forced most of us to find strength in simple and sensorial pleasures. Consumers gravitate towards diversity in mood-boosting products and experiences.
Where other than at Interfilière with its iconic Forum, talks, exchanges and upcoming technologies is the the most tangible orientation of this cultural shift? It is almost a social and sustainable community centre, a touchstone for innovation and choices to make.
Discover the 5 trends and orientations of the Interfilière Forum 2021
- New Retro
One of the mega trends that develops and continues with more archive finds updated in lighter end softer versions. Small florals, broderie anglaise, cotton feel laces, crochet types. Narrow laces and embroideries, guipure and delightful pastels.
- Colour expressions
A little preview of Summer ’22 colours to update embroidery and print collections in a youthful mood. This adapts to lounge and PJ ranges, for activewear and of course, beach & swimwear. Yarn dyes, striped tricots, polka dots.
- Planet Friendly
The major challenge to recreate everyday underwear into a perfect blend of sustainability, multi wear and adaptability to the fluid lifestyles, when super comfort and quality focus on multifunction. New colours and textures like rib and waffle.
- Seductive Drama
Not just any laces but only delicate with high optical effects. Both flairs in new scales and geometrics, exciting contrast between ground and patterns, 3D embroideries. Apart from red, dark dramatic colours, lightened by metallic accents.
- Dynamic Multi-wear
Knitted super-stretch is the cornerstone of the crossover, multi activity wardrobe. Strong presence of jacquards with surface effects and textures like flocking and metal coatings. Fleece and velour knits for home and outside.
Discover these trends at the General Interfilière Paris Forum – From 3 to 5 September 2021 – Register for free here.