Welcome to the new Lingerie World
Post-pandemic, the consumer-centric market demands a different approach.Women in all developed markets demand ‘wellbeing’, not just the holistic wellness feeling, but a sense of having made the right choice.The pandemic has forced most of us to find strength in simple and sensorial pleasures. Consumers gravitate towards diversity in mood-boosting products and experiences.
Where other than at Interfilière with its iconic Forum, talks, exchanges and upcoming technologies is the the most tangible orientation of this cultural shift? It is almost a social and sustainable community centre, a touchstone for innovation and choices to make.